Drones are flying high in the real estate industry in New Zealand. Although previously viewed as gimmicky, drones are changing the game for real estate agents across the globe.
Like cinema, good photography and cinematography is about telling a powerful story. It is about capturing your audience and playing on their emotions.
It is no different in real estate.
The greater the emotion, the greater the desire. Real estate agents know that this concept is at the heart of a successful campaign. The greater the desire for a property, and the more people can see the benefit of owning this property, the greater the margin.
One of the latest trends in real estate is utilising drones to take incredible aerial images, providing a powerful and unique perspective when it comes to featuring a property. Drones are employed for all types of real estate listings, including residential homes, apartments, resorts, vacant land, and commercial properties.
The latest and greatest in drone camera tech can capture still images, video, multiple overhead map images, and even 360-degree panoramas – offering further transparency for potential buyers.
Conjuring emotion for residential real estate
The ability to tell and sell a great story is the key to securing more listings and selling homes for what they are truly worth. Buyers want full transparency (and as many images to examine from home), and sellers want to list their property with future-thinking agents who have all the latest tools of the trade.
Creating dramatic and compelling images is vital for getting people to first click on your listing and, secondly, open the home door. Well-crafted drone shots not only look masterful, but they can create a sense of awe and interest, that you cannot achieve with ground-based photography.
Skyrim Media utilizes drones to offer a digitized tour of an area too. For example, we could capture the feel of a neighborhood, show off other properties in the area, or help to better understand the properties’ proximity to schools, which can help people better understand a new town or neighborhood before visiting.
It is well-understood that listings that look better and provide more information sell better.
Presenting data for commercial real estate or investment properties
Those looking to purchase commercial, or investment properties do so through a different lens than someone looking to buy their dream home.
Commercial real estate agencies, investment firms, development companies, or those involved in construction projects are heavily invested in the use of drones for documenting and selling. As a result, drones are extremely useful in capturing the entirety of the property and any surrounding complexes.
Drones also allow you to create topographic surveys, offering the same accurate results compared to traditional methods, but in a fraction of the cost and time. The use of drones substantially reduces the cost of a site survey and specialists’ workload in the field. Capturing topographic data with a drone is up to five times faster than with land-based methods and requires less manpower.
Getting a lay of the land
Every agent knows the phrase “location, location, location.” And although overused, it will never not be a powerfully true statement.
Real estate advertisements show photographs of the interior and exterior of a building, but with the use of drones, they can show marketing clips of the surrounding area, the immediate environment, property boundaries, access routes or other essential features.
Drones can powerfully show off the location of a property in relation to nearby attractions, services, recreation parks or playgrounds, or airports. A birds-eye-view is a powerful way to capture and comprehend the entirety of this layout.
Techniques like cinematic reveals, slides, pans, orbits, and blast-off shots can be used to tell a compelling story – adding a little drama and a professional touch to your marketing campaign.
Additionally, if the property itself has further compelling features such as incredible landscaping, pools, walking paths, and back yards, aerial photos and videography will bring these advantages to life.
Offering accurate imagery, especially for those buying remotely.
One of the most important steps in selling a home is taking pictures. These shots are traditionally taken from the perspective of a person standing in a driveway, garden, back yard, etc. When combined with some textual descriptions, these photos can give potential home buyers a basic idea of what the property looks like and how it is laid out, but still leaving some of these relationships to the imagination.
A Skyrim Media camera drone can fly into a home through the front door and travel throughout every room, creating a far more natural virtual tour than station-based photography can. Combined with a powerful voice-over soundtrack, virtual tours can become beautiful visual stories, rich with information and history.